razorfish had to create an aggressive adidas online experience that’s relevant to the hardcore basketball player’s life by wrapping them in a story about The Garnett, KG and the game. Consumers can see KG’s love and passion for the game and how the shoe fulfills those emotions within a Flash site that includes 360° product views, music downloads, video content and more.
Visitors to the site are treated to two dynamically different experiences. One side depicts KG’s on-court intensity while featuring his on-court shoe, The Garnett. The other side showcases his relaxed off-court demeanor while featuring his off-court shoe, The Attitude.
This was the first project I did for razorfish.
Site is no longer active.
My Role: I did all the Flash animation and code.