Levi’s BMX Promo

Levi’s ran a promotion for their BMX sponsor site levisbmx.com featuring Morgan Wade using the Choose Color campaign. The microsite consisted of a vote selector for choosing the color of Levi’s pants you wanted Morgan to wear on the next BMX tour competition. At event time the winning color is updated to the site and a photo of Morgan wearing the color you voted on after the event. Voting is done by scribbling one of four colors over the background photo of Morgan echoing the promotional videos also shown in the microsite.

My Role: I did all the Flash animation and code in AS2 integrating with a 3rd party tracking and distribution system for the microsite interstitial.

Promotion complete. Site no longer live.


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